Marketing Portfolio
In addition to more than a decade in television journalism, I also bring valuable marketing experience to the table, including working within a top 100 Fortune 500 company. Whether you're a small business looking for extra help or a larger company seeking out freelance professionals, I can be counted on to deliver high-quality work on any deadline. See below for specific examples and reach out to talk more.
Newsletter reimagining
Content
creation
Tasked with replacing a sunsetting newsletter for a financial advisor, I took the concept of what had been going out to clients once a week and created a unique version that fit the needs of the business. I created the design from scratch, worked directly with the company's compliance department to get it approved, and streamlined the process in order to make it easy to create week-to-week. I've updated the newsletter weekly since 2023 and implemented a redesign in order to keep it fresh.
Over nearly 20 years of work, I've learned how to produce all kinds of content, including video, audio, social media campaigns, email marketing, website redesign, and communications materials. I keep in mind a company's vision and unique point of view, creating content that both reflects that angle and enhances it to engage current clients and bring in new ones. My background in journalism has taught me how to ask the right questions to make content that is personality driven and conversational, rather than recycled or template-based.
Platform
management
Client communications
Whether you're a small business or working within a larger company, you are probably using several, if not dozens, of different third party platforms to manage your daily work and marketing needs. I bring experience learning new systems, along with an ability to troubleshoot when something is finicky or difficult to navigate. Pass off your portfolio to someone else, so that you can spend your time doing something besides remembering which platform does what and getting lost in the weeds of another management system.
Your strategy probably involves some combination of weekly, monthly, quarterly and/or annual communications with clients, on top of prospecting and marketing to potential new clients. I have experience designing, writing, and drafting many different types of communications, including emails, event invitations, website copy and advertising. For one client, I created from scratch the year in review communication you see here to mail to important clients. I can partner with your team to not only produce content, but also to analyze data and strategize about what is worth your investment.
